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In recent weeks, there have been a series of videos on YouTube, showing how how you can use a cell phone to pop popcorn! In the video (here), you see 4 cellphones used to pop kernels on a coffee table by calling the handsets. The videos ended up being emailed around the world, with the tagline “This is why you should never use a cell phone” – the idea being if that’s what it did to popcorn, whattabout your brain?!
Well it all turned out to be viral marketing from a small Bluetooth headset company named Cardo Systems. The company, based in Pittsburgh, devised the videos to promote the use of its headsets.
Interestingly, the viral nature of the videos meant that other users started creating “parodies”- one video showed someone using popped popcorn to explode an iPhone! At any rate, the videos were a tearaway success, with 15 million people have watching them since Cardo Systems put up the first ones on May 28th.
Abraham Glezerman, the CEO of Cardo Systems, put the minds of those who were concerned to rest by saying “Anyone knows it would take 10 million handsets to accomplish something like that ….. I was quite surprised that some people took it for real.”
You can see the video(s) here.
[Via: Wireless Week]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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