Disqus
The so called “mobile idle screen marketing solutions” provider Celltick has partnered with Greystripe to distribute advertising-funded mobile games from Greystripe’s catalog through Celltick’s LiveScreen Media platform.
By integrating the LiveScreen Media platform into its existing business, Greystripe will be able to increase the advertising opportunities available to its partners, using LiveScreen Media’s targeted approach to ensure it communicates the right messages to the right customers. In addition, it will be able to offer its games not only to its existing subscribers but also to all mobile users who have the LiveScreen Media application.
Both parties seem satisfied with the deal. Greystripe’s CEO Michael Chang commented: “Working with Celltick creates a range of new marketing opportunities for our brands, which will be able to engage with a new user base in an accessible and non-intrusive fashion. Its targeted approach will increase not only the effectiveness of the adverts but also the value to the customers themselves.” On the other hand, Celltick’s CEO Stephen Dunford said: “This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen Media.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
