Mobile Marketing Association releases Global Code of Conduct
By Ben Robinson on Thursday, July 17th, 2008 at 12:12 PM PST In Announcements, Marketing
The Mobile Marketing Association has released a Global Code of Conduct – the aim being to help companies use mobile for marketing, whilst protecting consumers. This latest release updates the 2007 document, and contains five categories:
- Notice
- Choice & Consent
- Customisation & Constraint
- Security
- Enforcement & Accountability
I’m all up for this sort of more stringent control, anything to protect us end-users from being spammed, hassled, called, and texted by dodgy companies offering various “once in a liftetime” opportunities!
[Via: Mobile-Ent.biz]
