UK: 4th screen details O2 Mobile Ad survey results
By Ben Robinson on Thursday, July 17th, 2008 at 12:35 PM PST In Advertising, O2, Research
Mobile Ad company ‘4th Screen Advertising’ has announced the results of some research conducted across the O2 (NYSE: TEF) Active portal (600 men and women over 16 yrs, in case you were wondering). Apparently, 88% of people are happy to receive Ads in exchange for free content (something that’s got make Blyk pretty pleased too, I would Imagine!).
The Ads were 15 second videos from such brands as LG and Citroen - aiming fairly and squarely at the target demographic. From this 59% of respondents said the Mobile Ads made them “more interested” in the brands featured.
Mobile Advertising is definitely a powerful channel - studies like this are only adding weight to the fact that people definitely have a tolerance towards some Ads, so long as there is a ‘fair reward’.
[Via: Mobile-Ent.biz]
