Disqus
Mobile Ad company ’4th Screen Advertising’ has announced the results of some research conducted across the O2 Active portal (600 men and women over 16 yrs, in case you were wondering). Apparently, 88% of people are happy to receive Ads in exchange for free content (something that’s got make Blyk pretty pleased too, I would Imagine!).
The Ads were 15 second videos from such brands as LG and Citroen – aiming fairly and squarely at the target demographic. From this 59% of respondents said the Mobile Ads made them “more interested” in the brands featured.
Mobile Advertising is definitely a powerful channel – studies like this are only adding weight to the fact that people definitely have a tolerance towards some Ads, so long as there is a ‘fair reward’.
[Via: Mobile-Ent.biz]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
