AdMob June metrics highlight rapid mobile web growth

Mobile advertising marketplace AdMob is out with the June stats from its network. According to AdMob, traffic from the network’s publishers has grown by 104% over the last year. Here’s what else AdMob reveals:

• During the month of June, AdMob has served 3,631,315,700 ads, which is almost a 20% increase on May.
• With 472 million requests, Indonesia emerged as AdMob’s second largest market. This was driven primarily by new publishers in the network with significant Indonesian inventory.
• Apple’s iPhone and iPod touch showed strong growth, with ad impressions increasing by 32% worldwide to 52 million in June.
• 24.3% of ad requests in the AdMob network worldwide were from smartphones, up from 22.4% in May.
• Motorola lost share in each of the top 5 markets in June, leading to a 2.2% decline in share worldwide.
• Palm, on the other hand, continued its strong growth and now represents 2% of requests worldwide

More information is available on AdMob’s website.