Paragon Software partners with BB Softservice to enter Japanese market

Mobile applications developer Paragon Software announced partnership with Japan’s BB Softservice, a subsidiary of SoftBank (OTCPK: SFTBF) mobile operator. Under the agreement, Paragon’s apps will get listed in BB Softservice’s local online channel – BBSoft Direct Mobile Application. Additionally, Paragon will provide convenient local availability and support.

With this strategic partnership, Paragon Software Group will be able to reinforce its position in the region with faster, more reliable and more responsive service to its Japanese customers. The product line will include Paragon’s personal productivity utilities, such as Handy Taskman, Handy Weather, Handy Profiles, Handy Keylock, Handy Expense, Handy Converter and Handy Calculator. All Paragon products will be localized and customized for Japanese mobile users, allowing them to get the most out of their mobile experience. Paragon’s coming product releases will include full Japanese interface to enable Japanese customers the most comfort in their native language.

Commenting on the announcement, Paragon’s chief of sales and business development, Dmitry Bekhterev, said: “We understand the complexity of the Japanese market, and begin our entry through an experienced local partner. This partnership demonstrates our commitment to providing Japanese customers with the maximum in customized mobile solutions through usual shopping, ordering and support processes. In addition, we are committed to customizing existing product titles in many ways, and to developing a series of entirely new products tailored specifically to Japanese mobile phone users.”