Game Show Network’s CATCH 21 goes mobile
By Dusan Belic on Thursday, July 24th, 2008 at 6:20 AM PST In Announcements, Gaming
Game Show Network, ad-supported mobile games community Cellufun, and in association with WorldWinner have announced a deal to mobilize the upcoming GSN game CATCH 21.
According to Cellufun, the deal represents a “new paradigm in marketing a TV show with new media.” Because of the participatory nature of the game, GSN will leverage the audience’s engagement with both the Web and their mobile handsets to promote the Catch-21 show.
Commenting on the announcement, Cellufun’s CEO Arthur Goikhman said that integrating their mobile game into CATCH 21’s coverage on gsn.com and WorldWinner.com “really rounds out a fully integrated marketing campaign for the show.”
Users can play the CATCH 21 game on their mobile web browsers at gsn.cellufun.com or text “Catch” to 95495 and take it from there.
