Cell Phone News

Samsung: 150 million handsets sold in the US, and going strong

By Will Park on Thursday, July 24th, 2008 at 4:41 PM PST In Announcements, Financial/Corporate News, Samsung

Every now and again, Samsung just has to toot their own horn. Whether it’s the “World’s First” this, or “World’s Slimmest” that, Samsung is always crunching out amazing hardware from the tiny South Korean homeland.

The latest announcement from Samsung comes in the form of a congratulatory self-pat on the back. Samsung has apparently sold more than 150 million handsets in the US alone since they broke into the Yankee wireless market 11 years ago. The South Korean handset Samsung logomanufacturer has captured 22.1% of the US wireless market, trailing behind Motorola (NYSE: MOT)’s legacy 25.6% share.

With a dizzying array low- to mid-range handsets offered through every major US wireless carrier, it’s not hard to see how Samsung has managed to push so much hardware on to US shores. And, with flagship handsets like the Samsung Instinct and Samsung Glyde helping to increase brand awareness, Samsung is definitely in the US market for the long-haul.

“We plan to woo the U.S. customers through various marketing activities and the provision of differentiated products meeting their demands,” Sohn Dae-il, head of the company’s U.S. telecommunications division, said.

And, Samsung is expecting to move something like 30 million more mobile phones in to US consumers’ pockets over the next year or so. What does that mean for you? Well, Samsung is definitely here to stay. And, if your next handset isn’t made by Motorola, HTC, Apple (NSDQ: AAPL), or LG, chances are you’ll be rocking a solid Sammy of your own.

[Via: TradingMarkets ]

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