By: Ben Robinson, IntoMobile Friday, July 25th, 2008 at 4:06 AM
Really? That high?
A recent survey by BuzzCity (“a provider of global wireless communities and consumer services”) has apparently should that 20% of people have bought things on their mobiles, and over 30% expressed interest in doing money transfers via their device.
Apparently, books, downloads, and virtual gifts (is that like when you think about giving something to someone, but dont? ) are the most popular items. Up there too were Games, movies and music.
Pointing to the future, respondents indicated that they would consider day-to-day transactions such as ordering groceries, and paying restaurant bills and parking fees via their mobiles. However, while respondents appeared keen to pay for a range of financial services, from mobile commerce to mobile banking, they are often unaware how to do so.
It doesn’t say what the sample size was for the research, so we can’t know whether it was 10 people or 10,000 – I would wonder whether 30% of the general populous would actually want to transact banking over their mobile devices, given all the hysteria whipped up around internet security recently. But, taken at face value, it’s another indicator that we are moving more towards a world of mobile online transactions, and probably at the same time, streamlined contactless payments.
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.