AdMob announces new iPhone 3G advertising solutions along with $1 million iPhone developers fund
By Dusan Belic on Sunday, July 27th, 2008 at 5:08 AM PST In Announcements, Services, iPhone
AdMob announced that it has launched a global iPhone ad marketplace with new iPhone-optimized interactive advertising formats. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. In addition, the mobile ads company unveiled a developer program as well as $1 million ad fund for developers worldwide to promote their iPhone applications, sites and services.
AdMob’s new iPhone ads are already available to advertisers on AdMob’s website and through AdMob’s sales organization. The ads blend graphical display with one of eight iPhone-specific actions:
- iTunes - open the iTunes store and purchase music or video content from iTunes
- AppStore - visit the AppStore and download applications
- Audio - listen to recorded or streaming audio content
- Video - view video and share video with friends
- Call - initiate a voice call
- Maps - launch maps and display relevant locations near user’s location
- Web - visit web pages
- Custom - “interactive user experiences”
Launch advertisers include such companies as Ford, Electronic Arts, Land Rover, Jaguar, Universal Pictures, Loopt and Shozu. On the other side, publishers that participate at the launch include AccuWeather.com, MovieTickets.com, Mippin, Flirtomatic and Loopt.
You can see video examples of the ads from here, and more information is available on AdMob’s website.
This $1million offer is a bit of a sham. My figures show that it’ll only cost them about $48,000.
My experience of the new iPhone Advertising Tools launched by AdMob is that as an Advertiser I was paying 63 cents per click to advertise one of my iPhone Webapps.
As a publisher I was being paid as little as 3 cents per click (yes, 3 cents - not a typo).
It’s all PR fodder. The 500 iPhone publishers will each be given a $2000 ad campaign. If AdMob value each click at 63 cents (which they did for my ad), and then only pay out 3 cents per click to the shmuck showing the ads (which they did for clicks on my own iPhone webbapps) - It’s going to cost AdMob them a grand total of $95.00 to give the $2000 campaign.