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The iPhone application analytics and advertising company Pinch Media and mobile search and advertising company JumpTap announced the creation of the iPhone application advertising network. Here’s why they think it’s significant:
The partnership combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with JumpTap’s comprehensive mobile ad network. Developers can easily insert advertisements into their applications to effectively creative revenue to drive their businesses. In turn, advertisers can creatively reach the iPhone’s desirable demographics in the immersive in-application environment.
Pinch Media’s analytics module provides a comprehensive view into the number of unique users, length of time the application is being used, geographic location and other valuable data. This information provides advertisers the unique opportunity to reach relevant audiences through in-application advertising.
Earlier we saw Greystripe and AdMob announcing similar offerings to allow iPhone developers to make additional cash by placing ads into their apps…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
