By: Ben Robinson, IntoMobile Friday, August 1st, 2008 at 3:35 AM
Sistema Mass Media (SMM) has chosen a suite of NDS technologies to secure and manage both its IPTV and mobile TV platforms – resulting in the delivery of a true convergence play for it’s subscriber services. NDS’s Unified Headend(TM) will cover set-top boxes, PCs, and a variety of Mobile devices.
The NDS Unified Headend(TM) integrates conditional access (CA), Digital Rights Management (DRM) and third party applications, allowing operators to deliver secure broadcast and Video-On-Demand (VOD) services to a variety of devices – set-top boxes (STBs), mobile phones, PCs, Portable Media Players (PMPs) and digital video recorders (DVRs). SMM will use the NDS Unified Headend to deliver content to STBs, PCs and mobile devices with optimum operational efficiency, using a single system to control content distribution.
The Mobile TV part of the offering will be DVB-H (yay!), and launch in 16 cities that have populations over 1 million. Because SMM is a broadcaster, the DVB-H service will be MNO-independent.
VideoGuard Mobile supports both the Open Security Framework (OSF) and OMA BCAST smartcard profile standards and offers a clear and seamless migration path between both. VideoGuard Mobile is fully compliant with DVB-H, DVB-SH, DMB, MediaFLO, CMMB and STIMI standards.
It’s likely that the devices will be from Samsung, LG, and Gigabyte (what no Nokia??).
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.