IKEA goes mobile with UK MVNO
By Will Park on Tuesday, August 5th, 2008 at 1:04 PM PST In Announcements, Partnerships, Services, T-Mobile
IKEA is known in the US and Europe for their cheap, assembly-required furniture with a tendency to wear out after a year or so of use. Anybody that has logged time in a college dorm room will likely be all too familiar with the particleboard planks that make up a majority of IKEA’s living space hardware. What they aren’t known for, however, is their wireless service.
That’s right. Brits with a taste for all things IKEA will be happy to hear that the Swedish furniture maker is trying its hand at being a wireless carrier. IKEA has leased network time from T-Mobile (NYSE: DT), adding “MVNO” to its product offerings.
The IDEA behind the IKEA MVNO is that the same people that flock to their affordable wares will be more likely to buy cheap wireless service while they’re picking out their Sultan bed. Just £10 (~$20) worth of airtime kicks off IKEA’s MVNO pre-paid service.
Let’s hope the IKEA MVNO doesn’t break down after a year of use…
[Via: PocketLint]
