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BlackberryNews.com has recently commented on the Blackberry Bold release dates – and the keyword we are looking at here is staggered… to recap, here are the supposed dates:
July 29 – Rogers business customers
August 1 – Vodafone UK
August 4 – T-Mobile Germany
August 8 – Rogers for general availability
September 1 or later – AT&T
In September – O2 (UK)
Late September – Telstra (Australia)
No new news there I think – however, what I wanted to pick up on was the different logistical strategy that RIM are employing, compared to Apple. On the one hand we have the Cupertino giant who managed a multi-operator, multi-country, and multi-continent launch (oh yes, and mutli-lanugage!). RIM’s plan is completely different than that – stagger out the launch dates across it’s different territories.
Other obvious differences between the devices (Bold vs. iPhone3G) are the touch/non-touch elements, plus the customer segmentation (Multimedia Youth vs. Business). Of course these are not strictly clear-cut definitions, but it only serves to reinforce the very different approach of the companies, not in just the devices, but how they handle getting them in to the hands of their users.
Of course Apple suffered/are suffering with both device shortages, and the less-than-perfect MobileMe sync service – so given a few months, it will be great to see if RIM’s different approach meant a smoother launch, or one plagued by issues. We wait with baited breath………
[Via: BlackBerryNews.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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