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O2UK and Sony BMG have launched a new music store which apparently is the first to be supported by both a label and an operator (I am not sure if this makes it better or not, but it’s a different twist on the music play…). The service will be known as “MyPlay”, and can only be accessed through the O2 Active portal.
Content products will include videos, full track audio and realtones via artist microsites. Videos are priced at £1.50, realtones at £3.50 and music tracks at £0.99. Whilst the service should utilise Sony’s extensive catalogue, the launch will see a subset of artists available at launch – the idea being to offer in-depth content, rather than a huge variety.
O2UK already has an existing music download store which is powered by Napster – and that apparently includes 5 million songs – so the above strategy provides an interesting way to address the same market in a different way.
[Via: GSMworld.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
