Disqus
O2 has begun offering a joint mobile and fixed broadband deal for customers. Those that sign up to get O2 Mobile Broadband for £20/month (which includes 3GB of data and unlimited WiFi) will get the standard home broadband package free for a year.
This a clever move by O2, as it adds real value for the customer, but also allows O2 to really “own” the customer – with some good analytical software, they should be able to find out A LOT about the internet usage of their customers – meaning even better and more tailored deals.
The joint offer is available for customers signing up to O2 Mobile Broadband between 1 August and 31 October 2008 who live within the O2 Home Broadband network – approximately 60 per cent of the UK population. The deal is also available to existing O2 Mobile and Home Broadband customers. Customers wanting to upgrade to a higher speed package or not covered by O2’s broadband network will receive a £7.50 per month discount on their chosen plan for 12 months.
[Via: Macworld]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
