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The 2008 Summer Olympics in Beijing have started on Friday. Many of the world’s largest companies are trying to bind themselves with the world’s largest sports event and Coca-Cola is not an exception. As a matter of fact they are launching the biggest Bluetooth marketing campaign, ever.
Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure venues of Beijing and Shanghai to broadcast Coca-Cola Bluetooth video commercials to Bluetooth-enabled cell phones. When Bluetooth-enabled consumers enter a hotspot, they receive a message on their device, asking if they would like to download content from Coca-Cola.
Pioco has built a Bluetooth hotspot network that covers the International Trade Center, Financial District, Zhongguancun commercial district, Wangfujing shopping street and Xidan shopping district, Dongzhimen transportation node, Xizhimen subway area and other transportation hubs around Beijing. Coca-Cola believes that the campaign will reach consumers even more intuitively than traditional forms of media…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
