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Lebara Mobile (which is apparently a UK MVNO that provides lo-cost calls to the UK’s ethnice residents) has announced it has signed up to a partnership with Morrisons, one of the UK’s largest supermarket chains. This means that airtime from the MVNO will be sold through the supermarkets and petrol forecourts of Morissons locations.
I have to say, they are not an MVNO that has the greatest retail presence, but their website has some impressive awards and stats on it. Could we be seeing a new, leaner, kind of MVNO coming out to challenge the other more established players? Currently they address a niche market well, but only time will tell if they broaden out to become a true player….
[Via: Cellular News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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