Comments on: JupiterResearch: Social networking, SMS use impact effectiveness of email marketing http://www.intomobile.com/2008/08/11/jupiterresearch-social-networking-sms-use-impact-effectiveness-of-email-marketing.html Cell Phone News, Information, and Analysis Wed, 25 Nov 2009 05:35:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Alex (SMS from PC) http://www.intomobile.com/2008/08/11/jupiterresearch-social-networking-sms-use-impact-effectiveness-of-email-marketing.html/comment-page-1/#comment-300831 Alex (SMS from PC) Wed, 13 Aug 2008 04:01:52 +0000 http://www.intomobile.com/2008/08/11/jupiterresearch-social-networking-sms-use-impact-effectiveness-of-email-marketing.html#comment-300831 "ensure their strategy adapts to consumers’ changing behavior"... Let's just hope that marketing will not get that abusive with SMS and IM in general as it became with e-mail. We already see the rise of marketing solutions like Bluetooth proximity systems, bulk SMS messaging, and similar. There's already some demand in personal SMS spam blockers, and carrier grade filters too. We'll see.. “ensure their strategy adapts to consumers’ changing behavior”…

Let’s just hope that marketing will not get that abusive with SMS and IM in general as it became with e-mail.

We already see the rise of marketing solutions like Bluetooth proximity systems, bulk SMS messaging, and similar. There’s already some demand in personal SMS spam blockers, and carrier grade filters too. We’ll see..

]]> By: Brian http://www.intomobile.com/2008/08/11/jupiterresearch-social-networking-sms-use-impact-effectiveness-of-email-marketing.html/comment-page-1/#comment-299983 Brian Mon, 11 Aug 2008 22:13:48 +0000 http://www.intomobile.com/2008/08/11/jupiterresearch-social-networking-sms-use-impact-effectiveness-of-email-marketing.html#comment-299983 Social and business networks are becoming very popular and will continue to steal marketing dollars away from email. I work for a professional networking website, konnects.com, and we just implemented an entire ad platform to better serve ads to our users. The thing with ads on social/business networks is that they need to be very relevant so as to compete with the super specific content on the pages. If your ads are not laser focused, you are not maximizing your advertising potential. Web 2.0 is going to be great for advertising. Brian http://www.konnects.com Social and business networks are becoming very popular and will continue to steal marketing dollars away from email. I work for a professional networking website, konnects.com, and we just implemented an entire ad platform to better serve ads to our users.

The thing with ads on social/business networks is that they need to be very relevant so as to compete with the super specific content on the pages. If your ads are not laser focused, you are not maximizing your advertising potential.

Web 2.0 is going to be great for advertising.

Brian
http://www.konnects.com

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