Sony Ericsson to launch Bravia-branded mobile phones in India
By Dusan Belic on Friday, August 15th, 2008 at 10:19 AM PST In General, Sony Ericsson
With 62.5% market share Nokia (NYSE: NOK) is the dominant mobile phone maker in India. Sony Ericsson (NYSE: SNE) holds 13% of the market and to tackle the competition, the Swedish-Japanese handset maker plans to release the Bravia-branded mobile phones in the country.
Sony Ericsson already sells Walkman and Cyber-shot branded handsets world wide, while Bravia mobile phones are at the moment only available in Japan.
The phone maker expects India to contribute almost 25% of the global handset business over the next two years, and is willing to include other Sony’s brands in the mix in order to succeed.
Also as a part of the “big India plan,” the company is ramping up its manufacturing facility in the country to churn out almost 10 million handsets a year. Most of these will be low cost, entry-level devices, though.
Now we can only hope, once they’re released in India, Sony Ericsson will also bring Bravia handsets to other parts of the world.
[Via: ndtv.com]
If I had my way, I would tell them to stop creating and pushing new “market segments” until they have mastered the ones they are already invested in. Walkman and Cybershot don’t mean what they used to mean -
India usually sees models being launched after a delay compared to Europe, so this move comes as a def. surprise.
I’ll suggest to wait & watch as I mostly don’t trust anything reported by Indian Media.