O2 continuing England Rugby sponsorship
By Ben Robinson on Saturday, August 16th, 2008 at 4:48 AM PST In Marketing, O2
O2 has announced that it is continuing it’s sponsorship of the England Ruby team for another four years – this will mean it will run beyond the 2011 Rugby World Cup in New Zealand. The deal is worth about £4 million per season, and run to 31st August 2012.
O2 (NYSE: TEF) is promising it’s customers more player access, and more unique mobile content also – as an O2 customer myself, I can’t wait! Come on England!!
[Via: Mobile Choice UK]
