It doesn’t come as a surprise to see Google trying to monetize YouTube’s mobile offering. Lately, the search giant has started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan.
According to Google, it’s a first step in testing mobile advertising for YouTube, designed to give users a “new way to interact with content on the go,” while allowing them [YouTube] to learn how video viewers engage with mobile ads.
Yeah, I do have problems with the wording, though, but I can understand someone needs to pay for all that bandwidth…
Anyway, lucky test advertisers will be provided with an additional branding tool and the opportunity to reach/annoy the millions of people who visit YouTube every day on their phones.
[Via: Google Mobile Blog]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.