China Mobile says 1mn viewers watch 300K hours of licensed Olympic Mobile TV!

China Mobile (NYSE: CHL) is saying that it recorded 1 mn viewers, clicking 7 mn times, watching more than 300,000 (!) hours of licensed Olympics Mobile TV, by Aug 19, according to Xinhuanet.com. Apparently on the first day of the games along, 200,000 users were actively looking at content.

That is some set of stats, and impressive by any means! Sporting events, with a definite time period, and that have key significance, always generate massive viewing figures – and what could be a bigger and better event than this?

I caught one “pundit” (commentator) on UK TV the other day saying that the 2012 London Olympics will obviously have to be “scaled down” compared to what we saw in China – I wonder if that means that less effort will be put in to the multi-channel coverage too? Be it by internet, mobile, PMP, PC, TV, or other, this year’s Olympics has proven (yet again) that if you create compelling content, people will watch it!

[Via: pacificepoch.com]