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LG Electronics is aiming to take out Motorola and grab 3rd place in the handset vendor rankings, within the next few years. In percentage terms, that means stepping up from a market share of about 9%, to somewhere in the region of 15% (if everything else were to remain constant).
The plan, which was outlined by the President of LG’s mobile communications division in an interview with the FT, includes not only grabbing 3rd by 2010, but eventually overhauling Nokia!
Last month, the company announced that it had sold 7 million touch-screen based mobile phones by the end of the second quarter on this year. This comes just five quarters after LG launched its first full touchscreen handset, the Prada Phone by LG.
What is it with Handset Vendors and their obsession with placings? First ZTE, and now LG! Next it will be Nokia saying they want the lion’s share of the market – oh wait, they already have that….
[Via: Cellular News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
