AdMob: Africa’s mobile web traffic increased 21% from Q1 to Q2 2008
By Dusan Belic on Tuesday, August 26th, 2008 at 2:39 PM PST In Research
Mobile advertising marketplace, AdMob, recently released July Mobile Metrics Report, which focuses on increasing usage of the Mobile Web in Africa and worldwide mobile browser marketshare.
According to AdMob, mobile Internet usage is growing across Africa, with particularly strong growth in Nigeria and Egypt. The company has seen traffic increase 21% since they began tracking the Africa market in Q1 2008. The report also noted that Nokia (NYSE: NOK) dominates device marketshare throughout Africa, with 50.6% of the market — the Finnish giant is the most popular device manufacturer in South Africa, Nigeria, Kenya, Egypt and Tanzania.
Worldwide Nokia and Openwave are the top browsers with 34% and 29% share, respectively. Windows Mobile, BlackBerry (NSDQ: RIMM), Palm (NSDQ: PALM), and Safari (Apple (NSDQ: AAPL)) all had less than 5% marketshare around the world.
Other key data from the report:
- Worldwide traffic grew 18% and US requests grew 5.8% month over month, while UK traffic was basically flat with a -0.5% change from June.
- Traffic from smartphones continued to increase, while 25.6% of worldwide ad requests were from smartphones in July, up from 24.3% in June.
- Sony Ericsson (NYSE: SNE) k800i is the top device in the UK with an 8.3% marketshare in July. Previously, the Nokia N95 held this title.
More information about the AdMob monthly metrics report is available from here.
