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Dragons’ Den Mobile Dating Agency pitch falls short – the full story?

By: , IntoMobile
Sunday, August 31st, 2008 at 9:00 AM

Dragons' Den Mobile Dating Agency pitch falls short - the full story?

The Inquirer has an interesting piece about a chap who pitched a 3G Dating Agency business concept on the popular BBC2 show “Dragons’ Den“. The main thrust of the article is that the viewing audience didn’t get to see what business owner, Romi Pamar, said during his pitch.

(Note: Dragons’ Den is a “business” reality show in which inventors/entrepeneurs/distributors etc try to convince five very wealthy investors, or ‘dragons’, that they should invest in their company. There are sections of the show where ‘highlights’ of people pitching are shown, and not the full spiel – 3G Dating Agency was one of these…)

Pamar points out on his blog that very little of what he said was shown, and that the net result of the Dragons’ declaring “I’m Out” (i.e. they don’t want to invest) was somewhat unfairly edited for TV.

Dragons' Den Mobile Dating Agency pitch falls short - the full story?Interestingly, I saw the show myself, and had mixed views on it – the presence of a QR code in the company logo put me off a bit as I haven’t seen a practical widespread use for them to-date, but I do feel for Mr. Pamar, as like he says, we didn’t get to see how good his pitch was – luckily he has a transcript on his blog, so you can make your own minds up.

It looks like Romi has also uploaded the edited TV version of his pitch on to YouTube, which you can find here.

[Via: The Inquirer]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • Lowey

    The reason it didn’t get any airtime with the dragons is because its a rubbish idea. The dating market is flooded with web sites and agencies, adding a bar code system to your agency isn’t going to make people join yours over another site.

    Plus it is restricted to certain mobiles with a reader and like ben says QR codes are not widespread so you just made your potential client base even smaller.

    He’s just bitter, move on try another idea!

  • u what lowey?

    why is he bitter?

    its not about bar codes (or even qr codes) it’s about 3g mobile video calling…

    it’s 3g dating not barcode dating

  • Romi Parmar

    Don’t miss the follow up Dragons Den On Tour program on the BBC at 9pm, Wednesday 30th September 2009.