Disqus
JumpTap has announced a Series D round of funding, of over $26mn! JumpTap is apparently the leading mobile search and advertising company – aha, that explains the huge amount of extra money then, since every man and his dog are keen to capitalise on the burgeoning online advertising market, be it “online” or “on-mobile”.
“Internet advertising is currently growing at a compound annual rate of 18.3% and will reach $73 billion in 2011. What is really exciting about mobile advertising is its ability to eclipse Internet advertising,” said Dan Olschwang, President and Chief Executive Officer of JumpTap.
JumpTap has had a number of successes recently, including NBC Universal, Fox Mobile Entertainment, and some Mobile Network Operators. It already partners 17 MNOs, and a stack of Content Providers.
My take on this one is that $26mn should see them far in to the space where we can see if all this ultra-hype Mobile Advertising stuff is going to play out for all the investors in the value chain…..
[Via: fiercewireless.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
