Snow Patrol to release interactive album as iPhone application

There’s no slowing down the iPhone and the AppStore. As popularity for the Apple (NSDQ: AAPL) smartphone and its integrated AppStore continue to grow, companies and musicians alike are looking to new ways to market themselves with an iPhone-twist.

The latest group to take advantage of the iPhone and AppStore’s popularity is the Irish band Snow Patrol. According to Music Week, the band will be releasing an “interactive album,” complete with music, lyrics, album art, and videos via an iPhone application.

“It will be an interactive element; a digital booklet that will take you into the videos and content,” says Polydor product manager Liz Goodwin. “For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure.”

Snow Patrol is the first band to release such an interactive album that caters specifically to the iPhone market-base, and could pave the way for new interactive albums released as iPhone apps. Could we be poised to see immersed and content-filled albums hitting the AppStore? Let’s hope so.

[Via: MusicWeek]