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Following relatively hot on the heels of Vodafone, Orange UK has announced plans to open 60 new stores through 2008, and into 2009. These will take up locations such as Southampton, Bristol, and parts of London – adding to the existing 338 shops. If that wasn’t enough, another 100 stores are set to get a facelift in the next 12 months!
The new and re-furbished stores will be based on the design of Cardiff’s flagship city centre shop, following its success since the opening last year. The stores will be designed to enhance the shopping experience, display our full product range from mobiles to laptops and to improve customer service, with a clean, stylish look and feel and open floor space. Features will include modernised displays for PAYM phones, making it easier for customers to browse and view the products on show as well as a dedicated space highlighting Orange only offers.
It seems like the battle for new and existing customers (on other networks) is going to played out at least partly on the shopfloor – with Vodafone announcing stores, now Orange, and other Operators surely making moves, this is going to be an interesting one to watch…..
[Via: Cellular News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
