Amobee signs Global Framework deal with Vodafone…

Having pulled in a round of investment from some big names such as Cisco and Moto, and announced a “Global Mobile Advertising Alliance” with Telefonica O2, Amobee Media Systems is now announcing that it has signed a Global Framework Agreement (’GFA’) with Vodafone (NYSE: VOD), the world’s leading international mobile telecommunication group.

The Framework essentially establishes the T’s & C’s for the supply of the Amobee Media system solution to any of the Vodafone OpCos and partners.

The Amobee Media System is a single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. Its state-of-the-art campaign management, targeting, reporting and ad-selection capabilities give media agencies and advertisers the ability to easily deploy and track tactical campaigns to maximize return on investment.

I am always banging on about how Mobile Advertising is slowly becoming the next big thing – and it looks like Amobee are continuing to make giant steps in this rapidly expanding space. And all this from a company that hasn’t yet been snapped up by one of the Internet “big boys” – wonder if could mean some other news on the horizon before the year is out……..?

[Via: Marketwire]