Blueapple.mobi renamed into Vuclip; Launches video API program for publishers

We’ve already covered Blueapple in the past. Basically, they allow users with virtually any mobile phone to enjoy video clips while on-the-go. Now they’re pushing their service, big time, and they have a new name – Vuclip.

The “completely redesigned consumer online and mobile services” is now available to the general public and so is the Vuclip Video API Program for online publishers.

Vuclip’s redesigned Web- and wapsites make it easier than ever for users to search for and watch any Internet video on their mobile phones by adding social networking and other functionality to drive the discovery of new video content. In addition to having any video delivered to their phones whenever they want, users can now create playlists, receive alerts about new videos and share their favorite videos with friends.

As for the Vuclip Video API Program, it enables publishers to leverage Vuclip’s technology platform to deliver their online video content to mobile users. It features such things as:

• Simple plug and play capabilities that require minimal developer resources
• Optimized video transcoding and delivery solutions across handsets and networks
• Customized branding and other features, including language, display type and social networking functionality

Publishers can choose from a full range of integrated solutions — from Vuclip’s simple widget for sending Web video content to any mobile phone to its complete white label mobile video solution that is rebranded to each publisher’s specifications.