Greystripe to provide ad-supported games for NBC’s mobile websites
By Dusan Belic on Thursday, September 11th, 2008 at 4:33 PM PST In Announcements, Gaming, Partnerships
Greystripe scored a new partner, and it’s big one – NBC Universal. Under the partnership agreement, NBC will provide Greystripe’s entire catalogue of games on its mobile web properties. In addition, Greystripe will distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their 100 distribution partners.
Initially, Greystripe will roll out their catalog of games on the Bravo, SCI FI Channel and NBC.com Mobile websites.
Commenting on the announcement, Greystripe’s CEO, Michael Chang, said: “This partnership is a huge opportunity for us, as NBC Universal is an amazing, reputable brand. NBC understands mobile and sees the huge potential for the ad-supported model. We are thrilled to be working with them to provide incredible content to the end consumer.”
