By: Ben Robinson, IntoMobile Friday, September 12th, 2008 at 2:45 PM
Orange has announced the launch of the world’s first 3G unlicensed mobile access (UMA) platform, opening up a new world of multimedia services to its Unik customers.
Launching first with two exclusive Orange handsets from Samsung and Sony Ericsson, UMA and 3G network technology will be combined in one device for the very first time. Orange’s UMA service (Unik) allows customers to use a single handset to make calls by seamlessly switching from fixed WiFi to mobile cellular networks as they leave or enter their home or office.
The first 3G UMA handset to launch will be the Samsung P270. This will be followed by the launch of the Sony Ericsson G705u – the company’s first UMA handset. By combining the best capabilities of fixed and mobile, Orange’s customers can enjoy continuous access to news, information and rich entertainment applications from a single device.
Hmm, interesting – more Operators and vendors trying out the whole UMA thing, after Nokia and O2 gave it a go a while back. UMA and NFC technologies will no doubt find their way in to mainstream acceptance, the question is of course, when….
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.