Austria’s One goes Orange, literary
By Dusan Belic on Monday, September 22nd, 2008 at 3:23 AM PST In Orange
The Austrian mobile operator ONE, owned by Mid Europa Partners (65%) and France Telecom (35%), will soon adopt the Orange brand. All elements of the new brand will be deployed throughout 90 stores and 1,700 dealers across the country.
This move is obviously important for Orange, and Olaf Swantee, Senior Executive VP of Personal Communication Services said: “Building on our successful partnership with ONE, we will use our brand, our innovation and our expertise to transform telecoms for customers in Austria.”
Out of four networks in Austria, One/Orange is the 3rd ranked operator in the country. The company ended the first half of this year with 1.95 million customers, or 19.4% of the market.
[Via: CellularNews]
