Follow-up: IBC 2008 rocked the house!
By Ben Robinson on Monday, September 22nd, 2008 at 2:06 PM PST In Announcements, Marketing
IBC 2008 sure was busy!
Well, the show that is known as IBC 2008 (this year at least), sure was busy! As I mentioned in a previous post, this is where the illuminati (and other people too) of the broadcast world get together, to show their wares, and present information directly to peoples’ brains.
This year, as is usually the case, there was a Mobile zone, and it was full of a veritable ecosystem of Mobile TV companies. Big names, little names, and some companies where I couldn’t decipher the name – you really can never recover from the usage of bad fonts…!
The one take-away from this event that I personally got was that Mobile TV is really mixed – on the one hand, broadcast should be the way things are going, but unicast (3G streaming) is also still popular. Ultimately, this points to the diversity between the various different operators/providers that are out there actually doing it. And also the fact that techological solutions need to fit the requirements of the customer (typically an operator) AND the end-user.
So I say roll on IBC 2009!! 
