Disqus
Back in April, we reported the world’s first ad-funded mobile operator Blyk has reached 100,000 users. Five months later we’re glad to report their business model works, as they’ve reported that now 200,000 people use their free service.
As a reminder, Blyk is offering 16- to 24-year-olds 217 SMS text messages and 43 call minutes a month in return for accepting up to six advertising messages per day.
According to the operator’s CEO, Pekka Ala-Pietila, Blyk achieved the highest response rates for the lowest cost of any advertising medium — 25% of those who receive ads respond to them, costing advertisers 50 pence ($0.89) per response…
[Via: Reuters]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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