Microsoft, CNBC team-up on mobile advertising
By Dusan Belic on Wednesday, September 24th, 2008 at 12:43 PM PST In Announcements, Partnerships
Microsoft (NSDQ: MSFT) and CNBC have recently reached an agreement under which the Redmond giant will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. The software maker’s first mobile ad syndication deal in the U.S. will see Ford as one of the first companies to launch a campaign in which Microsoft will serve advertising.
Commenting on the announcement, CNBC’s Elisabeth Sami said: “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”
Microsoft Mobile advertising is available in 11 markets around the world: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom and the United States.
[Via: slashphone]
