Mobistar and Pumbby do “Cash for Ads” type of deal
By Ben Robinson on Wednesday, September 24th, 2008 at 1:44 PM PST In Financial/Corporate News, Mobile Advertising, Mobile Portals
Mobistar (a Belgian Mobile Operator) appears to be jumping on a similar bandwagon to Cellcom, and our old friends Blyk, by launching a “cash-for-adverts” type of service. They have partnered with a start-up called Pumbby to deliver text messages with links to Ads in them, and if they watch them, they will be credited with 0.44 EUR.
Apparently customers will be able to use the service if they sign up for an Orange World plan at 6 EUR/month. It’s probably pertinent to say at this point that Pumbby will send a maximum of 10 messages/day.
Customers who do sign up will be able to swap credits for tangible goods, via the Pumbby portal – it would appear things like DVDs, CDs, and cinema tickets are going to be available.
This all comes ahead of the launch of the now well-established MVNO Blyk in to the Belgian market (intruigingly using Mobistar’s network!) – so let’s see whose services proves more popular!
[Via: Telecom Paper]
