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Mobistar (a Belgian Mobile Operator) appears to be jumping on a similar bandwagon to Cellcom, and our old friends Blyk, by launching a “cash-for-adverts” type of service. They have partnered with a start-up called Pumbby to deliver text messages with links to Ads in them, and if they watch them, they will be credited with 0.44 EUR.
Apparently customers will be able to use the service if they sign up for an Orange World plan at 6 EUR/month. It’s probably pertinent to say at this point that Pumbby will send a maximum of 10 messages/day.
Customers who do sign up will be able to swap credits for tangible goods, via the Pumbby portal – it would appear things like DVDs, CDs, and cinema tickets are going to be available.
This all comes ahead of the launch of the now well-established MVNO Blyk in to the Belgian market (intruigingly using Mobistar’s network!) – so let’s see whose services proves more popular!
[Via: Telecom Paper]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
