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Sony Ericsson announces range of Bluetooth watches for women

By: , IntoMobile
Thursday, September 25th, 2008 at 5:12 AM

Who says women can’t be geeks, too? Sony Ericsson knows that, hence they’ve announced the first Bluetooth watches for women.

Convenient, good looking and distinctive, the Bluetooth MBW-200 range of Bluetooth watches is an expansion of the highly successful Bluetooth MBW-150 range. With three different sophisticated designs to match your personality, be the first among your friends to control your phone with your watch.

All three watches were made in partnership with Fossil and all feature a small screen that informs ladies of incoming calls (caller ID) and/or text messages. In addition, the whole watch vibrates when someone’s calling or there’s a new SMS. Finally, ladies can reject or mute calls, and even control their music (play, pause, stop or skip) directly from their watch, without having to pull out a phone out of purse.

As we’ve mentioned, the Bluetooth MBW-200 is available in three variants. For each one the Swedish-Japanese handset maker found a perfect model to promote it:

  • The Sparkling Allure Edition, as modelled by 19-year-old Slovakian Dominika Cibulkova, is glamorous, yet strong and sporty.
  • The Contemporary Elegance Edition, as modelled by 18-year-old Danish “Princess of Tennis” Caroline Wozniacki, is perfect for the young professional who wants to stay focused on the job at the same time as staying connected.
  • The Evening Classic Edition, adorning 19-year-old Hungarian superstar Agnes Szavay, has a classic yet casual profile. The stylish leather strap and discreet black face can be worn in any environment.

The MBW-200 range is made out of allergy-safe stainless steel and will be available in selected markets in Q4 2008.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.