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Sony Ericsson has announced its unlimited music download service – PlayNow plus. According to the official release, the service is “due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service.” All of the music offered through PlayNow plus will be available to the users both on their PCs and mobile phones.
Telenor in Sweden will be amongst the first to launch the service in the fourth quarter of this year. Their offer will include a special edition of the Sony Ericsson W902 Walkman phone, which will come pre-loaded with 1000 of the recent most popular songs — who’s “coming with music” now, eh Nokia? 
At the end of the subscription, users will keep a large number (what that means exactly is not known) of their most played songs, forever that can be played on any MP3 player.
Needless to say, the Swedish-Japanese handset maker plans to go beyond Telenor in Sweden and we’re quite certain they’re pitching mobile operators around the world, as we speak.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
