Sony Ericsson has announced its unlimited music download service – PlayNow plus. According to the official release, the service is “due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service.” All of the music offered through PlayNow plus will be available to the users both on their PCs and mobile phones.
Telenor in Sweden will be amongst the first to launch the service in the fourth quarter of this year. Their offer will include a special edition of the Sony Ericsson W902 Walkman phone, which will come pre-loaded with 1000 of the recent most popular songs — who’s “coming with music” now, eh Nokia?
At the end of the subscription, users will keep a large number (what that means exactly is not known) of their most played songs, forever that can be played on any MP3 player.
Needless to say, the Swedish-Japanese handset maker plans to go beyond Telenor in Sweden and we’re quite certain they’re pitching mobile operators around the world, as we speak.