Disqus
AT&T today announced a strategic investment in local search engine and advertising network – Zvents. The mobile operator’s idea is to support the “ongoing development of Zvents’ search platform and unique local advertising opportunity.” At the same time, Zvents’ expertise will continue to bring an “important dimension” AT&T-owned YELLOWPAGES.COM.
Zvents currently provides its search service for the YPmobile iPhone app that was developed by YELLOWPAGES.COM. The application integrates event information with local search capabilities, allowing friends, families and co-workers to discover local businesses and events, tie them together into a plan and share them through an integrated mobile experience.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
