Nokia launches metro targeting for top U.S. areas
By Dusan Belic on Thursday, October 2nd, 2008 at 2:34 AM PST In Announcements, Nokia, Services
Nokia (NYSE: NOK) announced a new offering to let advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network.
The Nokia Media Network’s Metro Targeting maximizes the return on advertising investment for national and large regional advertisers by serving ads to mobile users in specific geographical areas. Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas.
Metro areas that are supported for targeting include Atlanta, GA; Boston, MA; Chicago, IL; Dallas-Ft. Worth, TX; Los Angeles, CA; Minneapolis-St. Paul, MN; New York, NY; San Francisco-Oakland-San Jose, CA; Seattle-Tacoma, WA; and Washington, DC.
