Vodafone Hungary does Mobile Ads

Vodafone Hungary has chosen the mobile advertising technology company MADS as their partner for “targeted mobile advertising“, on their Vodafone (NYSE: VOD) Live! portal. There are a good bunch of well-known brands, such as Nivea, EA, and Gameloft, that have already launched campaigns on since the pre-launch of the service in the summer.

MADS is an Amsterdam based company that offers multi-channel mobile profiling, analytics & ad server solutions. The mobile advertising channels include WAP, SMS, MMS, Mobile Video and Ring back tones within a single platform and interface.

So Advertising presses on – it’s a solid revenue stream for Operators, and shows no signs up slow-down!

[Via: MobiAD News]