Cell Phone News

AT&T Fuze (HTC Touch Pro) spotted with carrier branding

By Will Park on Saturday, October 11th, 2008 at 7:28 PM PST In AT&T, Devices, HTC, Windows Mobile

AT&T Fuze showing carrier branding

We’re closing in on AT&T’s launch window for the HTC Touch Pro, rebranded as the AT&T Fuze, and it seems that AT&T is dressing up their touchscreen darling with a nice, fat carrier logo. It was apparently too much to ask that AT&T stop short of defiling the beautifully clean face of the HTC Touch Pro with their own logo.

The AT&T Fuze has been spotted, as you see in these pictures, with the AT&T logo proudly sitting next to the earpiece. With the HTC logo sitting below the VGA touchscreen, the AT&T Fuze won’t be criticized for having a lack of logos. And, with AT&T’s customized TouchFLO 3D pages, there’s no mistaking that this HTC Touch Pro has been locked down by AT&T.

AT&T application page

AT&T application page

AT&T wants everyone to know that the AT&T Fuze’s VGA touchscreen, WiFi, GPS, 3G data connectivity, and slide-out QWERTY keyboard most definitely a part of Big Blue’s Windows Mobile smartphone portfolio. Sure, it takes away from HTC’s clean reference design, but at least the carrier didn’t completely change the Touch Pro’s design aesthetic. And, with heavy carrier subsidies expected to make this hot little smartphone affordable to the masses, we’re sure AT&T customers won’t mind the AT&T logo.

Interestingly, the HTC Wiki shows the AT&T Fuze without any branding whatsoever. You can’t even see the HTC logo below the touchscreen.

Us? We’d prefer an unlocked HTC Touch Pro sans carrier branding…

[Via: xda-dev]

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2 Comments on “AT&T Fuze (HTC Touch Pro) spotted with carrier branding”

  1. smartass says:

    because HTC Fuze is only for US market which the rest of the world will be marketed as HTC Touch Pro and it does not show any carrier branding on it

  2. abcyesn says:

    Just bought a fuze and I’m anxiously awaiting shipment. It was hard to pass up a WM6.1 phone with all the great features. I’ve never owned a Smartphone before but I do own a Dell Axim X51V, although I unfortunately never get the full features out of the PDA since I can’t stand carrying it around with me everywhere. Getting the smartphone will solve that problem and I will actually be able to use one the way it was meant to be used. Now, if only amazon shipped on the weekends….
    I hangout at http://www.HTCFuze.org see ya there.

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