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	<title>Comments on: Mobile Brands will treble Mobile Marketing spend by 2013, says report</title>
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	<link>http://www.intomobile.com/2008/10/14/mobile-brands-will-treble-mobile-marketing-spend-by-2013-says-report.html</link>
	<description>Cell Phone News, Information, and Analysis</description>
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		<title>By: Gonca Telli Yamamoto</title>
		<link>http://www.intomobile.com/2008/10/14/mobile-brands-will-treble-mobile-marketing-spend-by-2013-says-report.html/comment-page-1/#comment-320593</link>
		<dc:creator>Gonca Telli Yamamoto</dc:creator>
		<pubDate>Sun, 19 Oct 2008 06:42:10 +0000</pubDate>
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		<description>Behavourial targeting really becomes very important for marketers. At last they find out the importance of their various datas and data bases. Data mining will be very important while behavourial targeting to get a real useful data form these sources. 
On the other hand to find out interesting SMS campaigns will be harder. There must be more creativity.

There should be some difference than the competitors. Not only the major brands but also for small companies it is very useful. They could also use it much better than the major brands with their flexibility. 

Regards,</description>
		<content:encoded><![CDATA[<p>Behavourial targeting really becomes very important for marketers. At last they find out the importance of their various datas and data bases. Data mining will be very important while behavourial targeting to get a real useful data form these sources.<br />
On the other hand to find out interesting SMS campaigns will be harder. There must be more creativity.</p>
<p>There should be some difference than the competitors. Not only the major brands but also for small companies it is very useful. They could also use it much better than the major brands with their flexibility. </p>
<p>Regards,</p>
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