By: Ben Robinson, IntoMobile Tuesday, October 14th, 2008 at 2:33 AM
Nectar Rewards mp3 store
So Nectar emailed me the other day to let me know about a new mp3 download store they have launched – just to be clear, this is a UK-only store – based on their Nectar reward card.
Most people in the UK will be familiar with Nectar I think – it’s a joint venture between a number of UK high-street retailers, to have a common card for collecting “points” on (hence the mention of them above in the image). The idea is you can collect Nectar points from a number of sources, and likewise spend at various points too – examples being Sainsburys, Debenhams, and Argos.
I think the Nectar system is pretty well managed, and convenient if you shop at these retailers anyway – so it’s going to be great to see what the download store is like. The only downside I can see (again, you can see from the image) is that you have to buy song packages, worth a number of points – any tiered system means if you fall just short with your accrued points, it can be very frustrating. Anyhoo, let’s see what people make of it – thoughts, our UK readership?
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.