Channel 10 and nana10 launch a mobile video portal

Israeli Channel 10 (the second largest TV Channel in Israel), with its Internet arm nana10 (www.nana10.co.il), launched a mobile video portal - *977. The digits 977 stand for the Hebrew word for “ten” which is the name of the channel … With the launch of Channel 10’s portal added to the existing services of Blockbuster and movie distribution companies, Israel becomes a leading market for IVVR services.

The portal is based on 3G video calls (IVVR) that was built by Teleclal, an Israeli mobile services provider backed up by DSPV as a technological partner and Ugunduzi the IVVR services domain expert partner. Teleclal is the largest Israeli services provider with an offering in SMS, WAP, IVR, IVVR, and mobile content creation.

As IntoMobile readers may know, IVVR (Interactive Voice and Video Response) is a tech which allows you to deliver video services over a (3G) video call - whilst you are “in-session”, you can navigate the on-screen experience using DTMF tones (generated by the number key presses, much like dialling a number). IVVR hasn’t often been the tech of choice for 3G video services, but it does have some advantages - the mass of voice-call capacity in most 3G networks being one of them. Additionally, there is the fact that:

Because the IVVR services are based on a video call, the playing of videos is immediate (no buffering) and the video can be interactive (where in the mobile internet the playing is done in a dedicated player that allows no interaction with the video).

It will be good to get some stats on the take-up once the service has been running for a while - personally I think it’s “gonna be all about the content” !!

Thanks to Harel for the info

[Via: talkingmobile.com]