Disqus
I love NetLingo - you’ll have heard my espouse it’s many and varied benefits before, but recently (Sunday October 19th) there was a great “Word of the Day” email about something called the 1% rule – and it goes a little something like this:
An emerging rule of thumb that suggests that if you get a group of 100 people online, then one will create content, ten will interact with it (commenting or offering improvements) and the other 89 will just view it (also known as lurking). Earlier metrics garnered from online community sites suggested that about 80% of content was produced by 20% of the users, but the growing data due to social networking sites and blogs creates a different picture. The lesson? A Web site that demands too much interaction and content generation from users will see nine out of ten people just pass by.
So my question there would be how this differs now that Mobile device browsing, blogging, and general usage, might skew those figures – any mobile internet platform that allows simple, easy access to websites, and way to interact with them, is going to see a rapid rise in usage – but just how much would that convert to statistically?
If analysts are to be believed, we’ll all be accessing the InterWeb on our MIDs (Mobile Internet Devices) in a few years – but by then, will Web 3.0, or some other new and emerging technology have taken things on a different tangent? Thoughts, please……
Check out NetLingo’s excellent website here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
